Filed under: Law reform
Last weekend’s “Dr. Drug Rep” article in the Times Magazine caught my eye. In it, a doctor explains how he was recruited to become a once-a-week salesman for a large pharmaceutical company (Wyeth), eventually going town to town to speak to other doctors about a particular anti-depressant for $500/hour.
We pick up the story after the author’s recruitment visit to New York. He’s just heard the
firm’s pharmaceutical company’s pitch:
Was I swallowing the message whole? Certainly not. I knew that this was hardly impartial medical education, and that we were being fed a marketing line. But when you are treated like the anointed, wined and dined in Manhattan and placed among the leaders of the field, you inevitably put some of your critical faculties on hold. I was truly impressed with Effexor’s remission numbers, and like any physician, I was hopeful that something new and different had been introduced to my quiver of therapeutic options.
At the end of the last lecture, we were all handed envelopes as we left the conference room. Inside were checks for $750. It was time to enjoy ourselves in the city.
It’s an all-too familiar feeling. As we approach the end of recruiting season, we at BBLP wish you well in your decisions. And hope you don’t put “your critical faculties on hold.”